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Email Marketing in a GDPR World
8 Lessons
Email Marketing in a GDPR world (B2C)
How to use email marketing to grow your business when selling to individuals
Course Summary
Here’s how you can confidently grow your list and use email marketing which is GDPR compliant in just 5 easy steps
Small businesses are continually told by marketing experts that they need to grow their list, get more engagement and build relationships with current and potential customers. Easier said than done when you are not sure where to start. We all know, that to be able to grow your list, you need to understand how data protection affects the way you can do that but it has to be explained in a simple to understand way.
You already know that growing your mailing list helps grow your business but you also know that GDPR changed the criteria and there is lots of confusion about email marketing. Getting it wrong can mean complaints, an Information Commissioner’s Office (ICO) investigation and a whole load of hassle that you really don’t want or need.
We’ve heard of many people who deleted their email list because they didn’t know if it complied with GDPR. Others who took down sign up pages because someone told them they weren’t data protection compliant. Think of the time and effort you put into growing your list, only to have huge doubts about whether you are getting it right, worries about complaints and of getting it wrong and a huge fine that your business just can’t afford.
This course will help you by providing you with all the information and support to get it right, freeing you from niggling worries or the stress of feeling you are not doing it right, let alone the issue of complaints when you are not getting it right. We’re here to help you along the way.
Here’s what you might not know.
There are two pieces of legislation that manage email marketing – data protection legislation and e-privacy legislation. You need to be complying with both.
Not all email marketing software is GDPR compliant – can you tell if yours is?
With the right process in place, you can grow and engage with your list whilst being confident that you are complying with the legislation.
Everyone tells you building your list is an important part of building your business, but its so much harder to know whether you are complying with the data protection requirements than you think it should be.
You have wanted to get it right and you’ve tried to decipher the legislation by looking at the Information Commissioner’s Office (ICO) Website and not been able to easily understand what you need to do. It doesn’t address your situation or give you the answers you want in an easy to understand way.
You may have asked questions on Facebook forums or elsewhere and got a whole range of different answers which has just confused you further.
You may have received complaints from people who are on your list that you are not complying with the law and because you don’t understand what you need to do, you take the sign up page down or panic that they are going to complain to the ICO.
That all changes now.
This course is in easy to understand language and there is the bonus of a Q&A forum and a monthly call with a qualified data protection officer.
What can you expect from this course?
- It will provide clarity about how you can use personal information for marketing
- It’ll tell you how to get the best out of email marketing software like Mailchimp
- You’ll create a process you can follow again and again with confidence
- The whole course is in easy to understand language
- There is a Q&A forum for when you get stuck
- You can revisit the modules as frequently as you need to
- Updated content to reflect the latest legal changes (and with Brexit who knows what they will look like ?)
- You can be confident that you are creating a mailing list in line with best practice and data protection legislation
- Monthly Q&A call to answer your email marketing questions.
Course Curriculum
Lesley Cooley
Meet Lesley, your guardian for data protection and information security. With an extensive 18-years experience as a Data Protection Officer, Lesley's expertise has been essential for the not-for-profit sector and SMEs, along with the Market Research Sector.
But Lesley is not just about qualifications, although she has lots of those; she's a master at simplifying complex processes and crafting tailor-made solutions for each client. With a solid background in process improvement and a formidable Information Security qualification, Lesley ensures that every piece falls into place seamlessly.
Adding to her skills, Lesley holds a Level 5 executive coaching and mentoring qualification from the Institute of Leadership and Management. This means she can guide your teams as they navigate necessary improvements to systems, processes, and policies.
What's more, Lesley is a certified risk manager, making her the perfect match for our Information Security clients. She understands the art of risk mitigation and ensures that your business evaluates its risks and puts mitigation into place.
And when it comes to change management, Lesley is your go-to expert. With qualifications as a change manager, she knows how to orchestrate effective transformations within teams and keep them focused on the end goal.
Lesley's impressive track record spans across countless organisations, where she has been key in supporting GDPR compliance and providing invaluable information security advice. She's your shield against the myriad threats that businesses face today, ensuring your peace of mind. Welcome to a safer, more secure future with Lesley by your side.